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Jacob McMillen is a website copywriter and content strategist. He helps businesses stop playing around with content marketing and start seeing tangible ROI. Download his free guide: 2 Fail-Proof Marketing Strategies For Businesses On A Budget

How To Use Trending Topics To Increase Your Conversion Rate

by Jacob McMillen

Every day, trending topics capture millions upon millions of eyeballs. As I’m writing this, the “Philadelphia Eagles” and “Stephen Colbert” have each garnered 200,000+ searches, while “Kate Upton” and “Legend of Korra” are both clocking in at over 100,000 searches. These topics are generating lots of eyeballs right now. They…

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Branding & Conversion: Lessons From A Local Mechanic

by Jacob McMillen

At its core, marketing can be divided into two facets: direct-response and branding. Direct-response is the most efficient of the two and results in the most quantifiable results, and that’s why I’ve spent most of my time discussing it in my previous posts. After witnessing an exceptional display of brand-focused…

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Are You Making These Conversion-Killing Mistakes?

by Jacob McMillen

Over the last decade, we’ve seen the barriers to entry for web design systematically dismantled. Platforms like WordPress, Joomla, and more recently Squarespace mean you no longer need to be an experienced programmer to create beautiful, functional websites. The natural result of this increase in accessibility has been a dramatic increase…

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Want Better Conversions? Try Breaking the Rules!

by Jacob McMillen

Given the fairly unpredictable nature of societal trends and human response, conversion optimization is a remarkably scientific process. While conversion optimization rules are applied differently from website to website and market to market, the rules themselves remain constant. At it’s core, conversion optimization comes down to a rather simple process:…

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