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Jacob McMillen is a website copywriter and content strategist. He helps businesses stop playing around with content marketing and start seeing tangible ROI. Download his free guide: 2 Fail-Proof Marketing Strategies For Businesses On A Budget

How to Apply the Psychology of Persuasion To YOUR Business

by Jacob McMillen

Robert Cialdini’s famous book Influence: The Psychology of Persuasion is a staple of any business-oriented must-read list. You’ve read the concepts before and you’ve probably even seen the full list of principles on numerous occasions. Reciprocity, Consistency, Social Proof, Liking, Authority, & Scarcity These principles tend to dictate the way…

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10 Fill-In-The-Blank Headlines That Convert

by Jacob McMillen

Tips, tricks, and techniques are great, but sometimes you aren’t looking to learn a hundred different marketing skills. Sometimes you just want to plug in something that works and move on to #97 on your list of must-do tasks. If you want to learn the art/science of headline writing

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What To Do When Your Audience Is On The WRONG Platform

by Jacob McMillen

man screaming at computer

You’ve been hearing a lot about email lists. That’s because we marketers love conversions, and email lists are the highest converting platform available. Email users convert at a higher rate than social followers or organic search users, for a number of both obvious and more complex reasons. But perhaps, you’re…

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