Jacob McMillen is a website copywriter and content strategist. He helps businesses stop playing around with content marketing and start seeing tangible ROI. Download his free guide: 2 Fail-Proof Marketing Strategies For Businesses On A Budget

How To Create A Landing Page From Scratch

by Jacob McMillen

A while back, we discussed ready-made landing pages in some detail. We evaluated how to customize lading pages “out of the box” and even reviewed the top landing page providers. For many businesses, ready-made landing pages are the way to go. You don’t have the time, expertise, or team to…

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10 Fill-In-The-Blank Headlines That Convert

by Jacob McMillen

Tips, tricks, and techniques are great, but sometimes you aren’t looking to learn a hundred different marketing skills. Sometimes you just want to plug in something that works and move on to #97 on your list of must-do tasks. If you want to learn the art/science of headline writing

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How to Apply the Psychology of Persuasion To YOUR Business

by Jacob McMillen

Robert Cialdini’s famous book Influence: The Psychology of Persuasion is a staple of any business-oriented must-read list. You’ve read the concepts before and you’ve probably even seen the full list of principles on numerous occasions. Reciprocity, Consistency, Social Proof, Liking, Authority, & Scarcity These principles tend to dictate the way…

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Are You Making These Conversion-Killing Mistakes?

by Jacob McMillen

Over the last decade, we’ve seen the barriers to entry for web design systematically dismantled. Platforms like WordPress, Joomla, and more recently Squarespace mean you no longer need to be an experienced programmer to create beautiful, functional websites. The natural result of this increase in accessibility has been a dramatic increase…

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Andrew Martin

@AndrewDoesSEO

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