Georgina El Morshdy is a UK based freelance copywriter and content marketing specialist. She’s also the editor of the Micro business Hub, an online magazine that publishes ideas to help micro businesses grow. To learn more about how to use the right words in your business, follow Georgina on Twitter, or read her Copywriting Gems Blog.

The Simple Way To Give Prospects The Confidence To Buy

by Georgina El Morshdy

It is often the tipping point. The point at which a prospect becomes a paying customer. In the Adweek Copywriting Handbook, legendary copywriter Joseph Sugarman presents an interesting tactic.  He calls it a “satisfaction conviction”. According to Sugarman, a satisfaction conviction: “…conveys a message from you to your prospect that…

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