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Demian Farnworth is a freelance writer who hustles the finer points of web writing at The CopyBot. Follow him on Twitter or Google+.

8 Brilliant Examples Of Social Proof On The Web

by Demian Farnworth

Aileen Lee got it right: social proof is the new marketing. But this really shouldn’t be any surprise to any of us. When the Internet leveled the playing field and took away big advertisers’ information edge…we stopped believing what they said and started looking for others to tell us what…

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The 10 Most Unique Blogs of 2011

by Demian Farnworth

Well, it’s officially the final month of 2011. As we cross the threshold into 2012, one thing is for certain, blogging is no longer a novel idea. There are millions of blogs online and thousands of posts go live each day. To stand out, you have to do something different.…

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Show Me My Heatmap

Having trouble seeing your website performance? @CrazyEgg can solve that. It's amazing what you can learn from a heatmap #tech

Sean Higgins