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Dan Paley is a freelance writer and entrepreneur based in Irvine, CA. He’s ghostwritten several Pulitzer Prize winning books, but he’s not allowed to tell you which ones. He also helps small businesses think through complex problems to develop simple, straightforward strategies. You can connect with him on Twitter @danpaley23

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Tools like @CrazyEgg & @mouseflow are a few user testing tools to make websites more awesome: hubs.ly/H01gDZZ0

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