Dale Cudmore is a professional marketing writer. He focuses on actionable, exciting ideas and strategies that can be used to grow your business.

Why Ugly Website Design Often Converts (Better)

by Dale Cudmore

“Ugly websites convert better than pretty websites.” Anyone who has been around marketing or conversion optimization for long has heard that. It’s a very simplistic view of website design, but it’s not completely incorrect. The typical “ugly” website looks like it was designed 10 years ago by a high school…

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