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Dale Cudmore is a professional marketing writer. He focuses on actionable, exciting ideas and strategies that can be used to grow your business.

Why Ugly Website Design Often Converts (Better)

by Dale Cudmore

“Ugly websites convert better than pretty websites.” Anyone who has been around marketing or conversion optimization for long has heard that. It’s a very simplistic view of website design, but it’s not completely incorrect. The typical “ugly” website looks like it was designed 10 years ago by a high school…

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The Beginner’s Guide to Building a Conversion Rate Optimization (CRO) Plan

by Dale Cudmore

Conversion test hypothesis

Why do successful companies bother with a conversion rate optimization plan when they could just change the color of their buttons once in awhile and increase conversion by 348%?! After all, I bet you’ve seen similarly amazing results from other small changes in case studies. But here’s the thing, you…

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