Christina Gillick is a direct-response copywriter. She helps her clients create loyal customers and raving fans through relationship building copy and marketing. She is also an entrepreneur and founder of ComfyEarrings – The Most Comfortable Earrings on Earth.

7 Tips for Writing Effective Short Copy

by Christina Gillick

Long copy versus short copy… which converts better? The answer is often debated, but there’s only one truth when it comes to copy length. It depends. Depending on your product, target market, advertising medium, goals of your copy, and a million other factors, the length that’s most effective will vary.…

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5 Customer Support Tips For Better Conversions

by Christina Gillick

How often do you put off vital business growing tasks—like advertising or new product development—only to spend the time buried in customer support issues? A few questions here, a few concerns there, and before you know it, the day is over and you’ve done nothing to grow your business… Don’t…

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Are You Unknowingly Using Bait-and-Switch Marketing?

by Christina Gillick

It’s no secret that bait-and-switch marketing techniques are dishonest. In fact, in many countries true “bait and switch” has been made illegal through different forms of consumer protection legislation. In the United States, for example, consumers can file a lawsuit against a marketer for false advertising if they’re using the technique.…

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Currently looking at @CrazyEgg reports and understanding them. @lorenagomez would be so proud! LOL!

Nicholas Love

@NicholasJLove

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