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Christina Gillick is a direct-response copywriter. She helps her clients create loyal customers and raving fans through relationship building copy and marketing. She is also an entrepreneur and founder of ComfyEarrings – The Most Comfortable Earrings on Earth.

7 Tips for Writing Effective Short Copy

by Christina Gillick

Long copy versus short copy… which converts better? The answer is often debated, but there’s only one truth when it comes to copy length. It depends. Depending on your product, target market, advertising medium, goals of your copy, and a million other factors, the length that’s most effective will vary.…

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5 Tips for a Fresh Website

by Christina Gillick

As you probably know, the Internet is a constantly growing and evolving media platform. New information replaces old information on a daily basis. In fact, today alone, 109,426 .com domain names have been registered! That’s a lot of new content pouring on to the Web. This influx of new websites…

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Writing a Guarantee That Converts

by Christina Gillick

Regardless of what many businesses believe, a guarantee is more than a promise to return the prospect’s money. The right guarantee builds relationships with your customers and inspires trust. It’s much more than a return policy with strings attached. The guarantee is possibly the strongest sales tool anyone can leverage.…

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6 Branding Lessons from Duluth Trading

by Christina Gillick

Branding… big companies invest a lot of time, money, and attention into it. Why? Because branding controls how your prospective customers see and judge your business. Think of it like a first impression. If they like what they see, they’ll stick around. If they don’t, they’ll leave (and likely visit…

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Start A/B Testing Today with 5 Simple Steps

by Christina Gillick

It’s often said, “If you’re not testing, you’re guessing.” Or, as Kathryn Aragon points out here: The trouble is, if we aren’t testing, we’re fooling ourselves. We don’t really know what works. We’re just guessing. But, did you know that not running the proper tests could be just as bad—or…

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