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founded WiderFunnel, the conversion rate optimization company, with the belief that digital agencies should prove the value they bring. Be sure to check out his bestselling book, “You Should Test That,” and follow him on Twitter.

Never Redesign Your Website Without This Strategy!

by Chris Goward

Booking.com ESR opportunities

Since the dawn of the web age, companies have been trapped in the website redesign cycle. Every five years or so, a CXO decides the site design is looking “tired” and needs to be re-thought. Often the company pays little consideration to whether the new design will improve results. “It’s…

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Show Me My Heatmap

@CrazyEgg Thanks for no longer truncating naming conventions of exported snapshots. Saves so much time!

Nicole Mintiens

@Nicole_Mintiens