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founded WiderFunnel, the conversion rate optimization company, with the belief that digital agencies should prove the value they bring. Be sure to check out his bestselling book, “You Should Test That,” and follow him on Twitter.

Never Redesign Your Website Without This Strategy!

by Chris Goward

Booking.com ESR opportunities

Since the dawn of the web age, companies have been trapped in the website redesign cycle. Every five years or so, a CXO decides the site design is looking “tired” and needs to be re-thought. Often the company pays little consideration to whether the new design will improve results. “It’s…

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Show Me My Heatmap

Ah, @CrazyEgg I really do love you! So useful evaluating how users are interacting with all aspects of our zanerobe.com redesign

Mike Halligan

@MrMikeHalligan

What makes people leave your website?