Brad Shorr is the B2B Marketing Director of Straight North, an Internet marketing company with web development services. Brad’s articles have been featured on Moz, Forbes and Fox Small Business.

How to Take Your Landing Page from Meh to Marvelous

by Brad Shorr

The key to writing highly effective landing pages is simple: Make it as easy as possible for the user to say “yes.” Sometimes copywriters say too much, going off on a tangent or introducing information that confuses the reader. In other cases, copywriters say too little, forcing the reader to…

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5 Reasons Nobody Is Reading Your Website Content

by Brad Shorr

Before a website can convert traffic into prospects or customers, visitors have to read the content. Most of the time, they don’t. According to UX expert Jakob Nielsen, the average Web page visit lasts less than a minute, and the average visitor reads only a quarter of the text on…

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