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Babar Suleman (MFA, Parsons School of Design; Fulbright Scholar) is a visual storyteller and an experience designer. He is interested in the interplay of words and visuals in the communication process and uses his diverse experience as a writer and designer to create meaningful user experiences and effective branding strategies. You can contact Babar at his official website.

7 Habits of Highly Effective Copy

by Babar Suleman

Stephen R. Covey’s landmark book, 7 Habits of Highly Effective People, gave us numerous valuable insights on effective human behavior and the secrets to success. Much like effective people, there are some distinct characteristics and patterns about great copywriting.  By mastering these techniques, you can write better, achieve excellence in…

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The 9 Psychological Tricks That Make Visitors Convert

by Babar Suleman

The relationship between marketing and psychology is as old as the fields themselves. Business graduates are required to take Psychology and Consumer Behavior courses so that they can better understand the concepts and processes that determine successful products and sales strategies. Similarly, visitor psyche also plays a vital role in…

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