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Adam Kreitman coaches business owners on how to make their websites more compelling to their prospects.. and to Google. He owns Words That Click, a firm specializing in Conversion Optimization and managing Google AdWords campaigns for small businesses.Follow him on

3 Local SEO Tools That Are Flying Under The Radar

by Adam Kreitman

Local SEO Tools

If you own a local business, hopefully you know the basics of local search optimization by now… Things like claiming and optimizing your business’ listings on Google and other local search sites, building citations, and getting positive reviews are a key part of a strong local search presence. While these…

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The Secret To Truly Accurate Keyword Research

by Adam Kreitman

Accurate Keyword Research

Keyword research can be a pain in the butt challenge. There’s no getting around it, however. Keywords are the foundation of your search marketing strategy. Miss the mark on your keywords and your results suffer. There’s no shortage of keyword research tools to help you come up with keyword ideas…from…

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How To Laser Target Your Prospects With Facebook Ads

by Adam Kreitman

It’s popular to trash Facebook these days. Its stock price has fallen to record lows, billionaires are dumping their stock, big companies are abandoning their paid advertising campaigns and there have even been doubts raised about the legitimacy of Likes companies get from their FB ads. Certainly Facebook advertising isn’t…

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Show Me My Heatmap

Click tracking, heat maps, and no spreadsheet? Yes, please. @CrazyEgg is one solution.