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Adam Kreitman coaches business owners on how to make their websites more compelling to their prospects.. and to Google. He owns Words That Click, a firm specializing in Conversion Optimization and managing Google AdWords campaigns for small businesses.Follow him on

The Essence of Google AdWords in 876 Words

by Adam Kreitman

how to google adwords

Thanks to an unexpected Amazon.com gift card from a consulting client, I’ve been reading Tim Ferriss’ new book, The Four Hour Chef. Now, honestly, I have no interest in learning how to cook. With two young kids and a wife who also works full-time, I feel just getting something edible…

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3 Under The Radar PPC Tools

by Adam Kreitman

Built a PPC campaign lately? It ain’t easy! PPC platforms like Google AdWords and Bing Ads have been rolling out new features on a seemingly weekly basis. The changes have been great (for the most part) and have made PPC an even more powerful tool to have in your marketing…

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3 Local SEO Tools That Are Flying Under The Radar

by Adam Kreitman

Local SEO Tools

If you own a local business, hopefully you know the basics of local search optimization by now… Things like claiming and optimizing your business’ listings on Google and other local search sites, building citations, and getting positive reviews are a key part of a strong local search presence. While these…

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The Secret To Truly Accurate Keyword Research

by Adam Kreitman

Accurate Keyword Research

Keyword research can be a pain in the butt challenge. There’s no getting around it, however. Keywords are the foundation of your search marketing strategy. Miss the mark on your keywords and your results suffer. There’s no shortage of keyword research tools to help you come up with keyword ideas…from…

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[Interview] How To Land Clients Using LinkedIn

by Adam Kreitman

Josh Turner’s background is as a finance guy…serving as the CFO for a few companies in the construction industry. He got tired of working for others, however, and decided it was time to go out on his own. So he founded Gateway CFO Solutions which offers outsourced CFO services for…

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How To Laser Target Your Prospects With Facebook Ads

by Adam Kreitman

It’s popular to trash Facebook these days. Its stock price has fallen to record lows, billionaires are dumping their stock, big companies are abandoning their paid advertising campaigns and there have even been doubts raised about the legitimacy of Likes companies get from their FB ads. Certainly Facebook advertising isn’t…

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Show Me My Heatmap

Click tracking, heat maps, and no spreadsheet? Yes, please. @CrazyEgg is one solution. bit.ly/1HQ20nf

Mequoda

@mequoda