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Abhiroop Basu is an opinionated tech and digital media blogger. In the real world, he works as Content and Product Marketing Manager for Zopim (a Zendesk company) and can be found at abhiroopbasu.com.

How to Write the Perfect Email That Gets Opened and Clicked

by Abhiroop Basu

With 94% of internet users regularly checking their email accounts, it’s little surprise that marketers spend hours tweaking and optimizing their email campaigns. At Zopim we’re firm believers that email marketing is the lifeblood of any online business. But, putting together a strong email marketing campaign that converts customers is…

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