Author’s Note: We want to focus on giving you actionable advice for what you can pay attention to, evaluate, and implement quickly to make sure you get the most out of the remainder of 2019. Next up in our series is a session we recorded for the A/B Testing Summit in the Spring with practical advice on how to overcome your fears and start A/B Testing with passion, energy, and inspiration.
31% of Marketers are testing ways to improve their web experience. And we have learned that there are many reasons why more aren’t doing it. Those thoughts, and our advice on how to overcome your A/B Testing fears and stagnation, are best documented in a webinar we produced for the team at The A/B Testing Summit in the Spring.
In January, I shared a post on Crazy Egg’s new priority as a company: our mission is to help you get better at paying attention to the people visiting your website, so you can improve their experience. Success in this day and age all boils down to our willingness to pay attention and avoid being distracted. Don’t believe me? Maybe New York Times Best Selling author Nir Eyal will be able to convince you with his latest book Indistractable.
We believe (and have seen firsthand) the undeniable downstream impact of placing the focus on paying attention.
Q4 represents your best opportunity to have a fantastic year. Whether you’re a B2C or B2B company driving sales, a nonprofit organization generating funds, or a services organization looking to close the year strong — Q4 can represent an outsized percentage of your production in a year (as much of 40-45% of sales can take place in Q4 alone).
Testing represents your best way to take advantage of the traffic you have now, so you can make the most of that expressed intent.
- Are You Not Testing? Overcome Your Fears with Simple, Practical Ways to Start Running Your First A/B Tests - October 23, 2019
- Setting Up Google Analytics and Crazy Egg to Help you Drive More Conversions - October 2, 2019
- Introducing the Free Google Analytics Powered Heatmap: A Crazy Egg Experiment in Data Visualization - September 10, 2019