Gary_Halbert_Elvis_Presley by Kathryn Aragon Last updated on September 8th, 2013 Crazyegg » Blog » AIDA: A Proven Copywriting Formula for Generating Leads and Revenue » Gary_Halbert_Elvis_Presley No Comments DON’T MISS OUTGet updates on new articles, webinars and other opportunities: Keep me informed! Kathryn Aragon Kathryn Aragon is the former editor of The Daily Egg. She's a content strategist, consultant, and author of The Business Blog Handbook. Learn more at KathrynAragon.com. Follow her on Twitter.