Birth of IDEA. Concept background. by Kathryn Aragon Last updated on December 29th, 2014 Crazyegg » Blog » 3 Advanced Conversion Tips We Learned from the 2014 Holiday Season » Birth of IDEA. Concept background. No Comments DON’T MISS OUTGet updates on new articles, webinars and other opportunities: Keep me informed! Kathryn Aragon Kathryn Aragon is the former editor of The Daily Egg. She's a content strategist, consultant, and author of The Business Blog Handbook. Learn more at KathrynAragon.com. Follow her on Twitter.