Adobe Commerce (Magento) Review

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Adobe Commerce, formerly Magento, is a terrific ecommerce platform for medium-size and enterprise-level businesses. The ecommerce platform hosts over 250,000 websites, including big-name brands like HP and Shoebacca. In addition, the feature-packed ecommerce platform is highly customizable, flexible, and scalable, making it a top choice for businesses that want to create a one-of-a-kind customer experience. 

Adobe logo for Crazy Egg Adobe Commerce (Magento) review.

Adobe Commerce Compared to the Best Ecommerce Platforms and Software 

We highlight other strong Adobe Commerce alternatives in our Best Ecommerce Platforms and Software Review. These include our Golden Eggs, our favorite platforms among the options we tested and reviewed:

Bluehost makes it easy to build an ecommerce website with its top-of-the-line hosting and automatic WooCommerce store setup. Save 60% your first year when you sign up for an annual plan.

Shopify is our favorite ecommerce platform for its ease of use, extensive features, and affordable price tag. Try Shopify free for three days, no credit card required

Wix is a beginner-friendly all-in-one ecommerce platform sporting an intuitive drag-and-drop website builder and an AI builder to create an online store from scratch easily. Try Wix today risk-free and take advantage of its 14-day money-back guarantee.

Adobe Commerce: The Good and The Bad 

All ecommerce platforms have strong suits and areas that could be improved. Adobe Commerce is no exception. There are tasks that the platform handles exceptionally well, while other features and offerings could be refined. Below are the best and not-so-good parts of Adobe Commerce. 

What Adobe Commerce Is Good At 

There are many great things to say about Adobe Commerce. The platform is highly scalable with powerful integrations. It also lets you sell on multiple channels, including online and brick-and-mortar businesses. You also get in-depth reporting, beautiful professional themes, and image optimization to deliver content faster. 

Powerful Integrations: The Adobe Marketplace is home to more than 3,600 native integrations. The extensions cover numerous categories, including marketing, payments, security, customer support, site optimization, and shipping and fulfillment. Many of these apps are free, allowing you to extend your store’s functionality without paying a premium.  

The Amazon Sales Channel extension will enable you to connect your Amazon Seller Central account with Adobe Commerce. Now, you can automate and synchronize Amazon catalogs and order data, manage listings, maintain orders and inventory, and implement pricing rules from your Adobe Commerce dashboard. The best part is the extension is free. 

Multi-Channel Commerce Support: Adobe Marketplace works for all types of ecommerce stores, including business-to-business (B2B) and business-to-consumer (B2C) stores. You can also manage two kinds of businesses simultaneously on a unified platform. This design allows you to provide a consistent customer experience regardless of the sales channel.

In-depth Reporting:  The ecommerce platform has a potent Site-Wide Analysis allowing real-time reports, performance monitoring, and recommendations. You can also get detailed information about your Adobe Commerce instance, third-party extensions, and available or installed patches. The tool’s dashboard also offers easy access to critical information in one place. 

Purpose-Built Themes: Adobe Commerce offers numerous purpose-built themes and extensions to help you create the perfect storefront. There are themes for Marketing, Customer Support, Accounting and Finance, and most other industries. The themes are customizable, so you can tweak them to fit the aesthetic and branding you want. 

Fastly Image Optimization: Every Adobe Commerce cloud instance comes loaded with the Fastly Image Optimization (Fastly IO) technology. The technology supports all major image formats, including JPEG, PNG, and GIF. It also allows images to load quickly, leaving more server resources for mission-critical operations like order processing. 

Advanced Security: Adobe Commerce features stringent security measures, including credit card tokenization, default PCI compliance, regular security scans, and bug bounty programs. All platform changes are also logged so you can see every action taken by anyone with admin access. 

Additionally, Adobe Commerce supplies a Fastly Web Application Firewall, CDN and DDoS protection, and more advanced security features with the pro version. 

What Adobe Commerce Is Lacking

Adobe Commerce is a terrific ecommerce platform. However, it has a few downsides. It is expensive for small businesses and is best suited for medium to enterprise users. The platform is also tricky to set up, requiring professional assistance.  

Opaque (And/Or High) Pricing: Most ecommerce platforms publish their plan prices and fees, which is convenient for price-shopping without contacting the vendor. However, Adobe does not do this, so you’ll need to contact an Adobe Commerce rep to request a quote. 

Also, user reviews claim that prices start at $1,800, which is considerably more expensive than competitors like Shopify. On the plus side, you can negotiate the price to ensure you get a good deal for your chosen services. 

Difficult Setup: Unlike alternatives like Shopify, Adobe Commerce requires coding expertise to set up. First, you’ll need to set up a server and create a Magento file system owner.  You’ll also need to customize the source code to fit your business. 

In short, most users need a developer or in-house technical team to set up and maintain Adobe Commerce. Therefore, it’s not an optimal solution for most small businesses or if you’re on a tight budget.  

Adobe Commerce Options and Pricing 

Adobe Commerce is an all-in-one ecommerce platform with everything you need to create an online store and sell products. Thanks to the platform’s numerous features, most users won’t need third-party integrations. The exact pricing depends on the size of your business, so you’ll need to contact Adobe Commerce to request a quote. 

Adobe Commerce Page Builder 

The Adobe Commerce page builder is surprisingly easy to use, considering the complex initial setup. It is a drag-and-builder with near-endless customization possibilities. It is undoubtedly one of the best page builders for creating a personalized shopping experience, and you may not even need the help of a professional developer. 

Screenshot of Adobe Commerce page builder and example home page.

The platform has built-in customer segmentation, so you can always serve relevant content to diverse audiences. You can also show relevant promotions and pricing based on customers’ order history, gender, location, wish list, and other criteria. 

Adobe Commerce supports multiple types of content, including text, videos, promotional banners, and sliders. You can also automate content management, including scheduling content and changes for optimum effect. Plus, with AI capabilities, you can automatically recommend relevant products to your customers based on popularity, shopper behavior, and product similarity. 

Other notable page builder features include

  • Advanced content tools
  • Real-time editing
  • Custom product attribute input types.

Like most other ecommerce platforms, the page builder is available with your Adobe Commerce instance. You don’t have to download or install a separate tool. 

Adobe Commerce Product Recommendations 

The Product Recommendations feature requires its own section. It’s available out of the box with Adobe Commerce, which is important for several reasons. It’s a must-have feature for improving customer retention, increasing the average order value, and boosting revenue. 

While the feature is available on most ecommerce platforms, you might have to jump through hoops. For example, Shopify offers a product recommendation feature on selected themes. Wix doesn’t have this native capability, so you’ll need a widget to access product recommendations.  Other ecommerce platforms require upgrading to higher and more expensive tiers to access the feature. 

Adobe Commerce relies on its proprietary Sensei AI-driven and machine learning algorithm to analyze shopper behavior. Adobe Sensei also integrates with your product catalog to create highly relevant, engaging, and personalized recommendations. 

Screenshot of Adobe Commerce row input feature on page builder.

While the feature analyzes visitor data, the process is above board from a privacy standpoint. For example, the AI anonymizes visitor identifiers such as IP addresses and cookie IDs. It also doesn’t collect or analyze personally identifiable information (PII) such as credit card information or Social Security Numbers (SSN). 

The Product Recommendations feature is also customizable if you need to optimize it for your store. For example, you can manually set products to recommend to specific customer segments. Similarly, you can choose from multiple recommendation types, including item, shopper, similarity, trending, or popularity-based factors. 

Adobe Commerce Store Fulfillment 

Adobe Commerce relies on Walmart Commerce Technologies for its store fulfillment solution. So you know you depend on tried and tested fulfillment capabilities. Plus, it’s an omnichannel solution for a seamless buy online, pick up in-store (BOPIS) solution. 

Screenshot of Adobe Commerce omnichannel solution for online shopping and in-store pickup described through visual of the pickup order screen on a mobile device along with narrative describing why it is better for customers on the right of the mobile device.

The feature also empowers shoppers by allowing them to select their preferred delivery method. The options include BOPIS and curbside pickups. It’s an incredibly convenient solution for ecommerce merchants with physical stores or warehouses. 

Like most other Adobe Commerce features, the Store Fulfillment solution is highly configurable. For example, you can specify the radius for in-store pickups. This way, your customers only see the stores within the specified radius when searching for a pickup location during checkout. 

Similarly, you can create a custom error message if a delivery method is unavailable. The feature also offers picking, staging, and handoff capabilities to help employees work more efficiently. 

Adobe Commerce Payment Services 

Adobe Commerce supports 3D Secure Transactions and PCI DSS-compliant payments, so you don’t have to worry about compliance or adding an extra layer of security via third parties. The platform also syncs the most popular payment processors, including PayPal, Braintree, and Authorize.Net. 

Screenshot of Adobe Commerce webpage for payment services at a glance

Like the Store Fulfillment feature, Adobe Commerce allows you to synchronize your online and in-store payments. The platform integrates with most point-of-sale (POS) systems so that you can manage all your transactions in one place. 

You don’t need to export data to a different tool to handle disputes, view analytics, or create reports. All this is available from your Adobe Commerce dashboard. You can offer customers personalized payment experiences such as interest-free buy-now-pay-later payment options or accept digital wallets like Apple Pay.

Adobe Commerce Integrated B2B Functionality   

Most ecommerce platforms focus on business-to-consumer (B2C) transactions. However, Adobe Commerce also supports B2B sales. Now, manufacturers, distributors, and wholesalers can enjoy the same agility and flexibility as a small ecommerce store. 

Adobe Commerce quickly solves one of the significant challenges of B2B sales, which is account management. The platform offers company accounts dedicated to B2B users. You can onboard companies you sell to and set appropriate permissions for each representative. 

This feature allows you to conveniently manage all your B2B clients in a grid view. You can also segment clients and customize payment and shipping methods for client groups. Additionally, you can create targeted marketing campaigns and pricing rules for your customer groups. 

Again, Adobe Commerce offers granular customization to help you manage your clients. For example, you can specify which companies can browse and access which product categories. You can also redirect unauthorized users to an appropriate landing page if they attempt to access a restricted product category. 

Adobe Commerce B2B checkout is PCI compliant. So you can use the company’s PCI Attestation of Compliance to build trust with your clients. Additionally, you can set up price negotiations, quote requests, or hide prices to streamline the negotiation process. 

Other B2B-specific features include:

  • Postponed payments
  • Quick order and requisition lists 
  • Advanced analytics
  • Robust API library for advanced integrations.

Again, Adobe Commerce allows you to manage B2B and B2C sales from the same dashboard. Its B2B capabilities are also impressive. 

Adobe Commerce Inventory and Order Management 

Adobe Commerce offers a robust inventory management architecture with the option of customizing the system to meet your requirements. However, you get everything you need to manage inventory by default. For example, you can set out-of-stock thresholds, track inventory across multiple sales channels and locations, and view stock in real-time. 

You also get advanced features you don’t see with run-of-the-mill ecommerce platforms. For example, the platform has Source Selection Algorithm (SSA) to automate inventory management. The system automatically calculates and recommends sources, shipping, and available quantities. 

Additionally, the algorithm deducts from your inventory when you receive orders. It also prevents overselling by calculating the out-of-stock threshold against the salable quantity. It even calculates and recommends the best shipping source for processing and shipping orders. 

Adobe Commerce Live Search 

Most shoppers use the search feature when looking for products to purchase. So you must ensure they find what they are looking for quickly. Adobe Commerce has an advanced live search feature to ensure you never miss a sale. 

Screenshot of Adobe Commerce's advance live search feature.

The AI-Powered tool aims to deliver quick, relevant, and intelligent results regardless of the keywords shoppers use. It’s more potent than the standard search capabilities on most ecommerce platforms. You can customize the search feature to specific synonyms, facets, and merchandising rules for the best user experience. 

The customization extends to altering the search results. For example, you can configure the live search to display specific products higher or lower on the search results. You can also pin best-selling products at the top of relevant search results. Similarly, you can hide out-of-stock or recalled products from the search results. 

Adobe Commerce Business Intelligence 

Collecting customer data is often the easy part, and most vendors have difficulty making sense of the data or using it in meaningful ways. The Adobe Commerce business intelligence tools let you leverage data to influence how customers interact with your products and services. 

The business intelligence tools allow you to identify your most valuable customers so you can optimize their shopping experience. You can use metrics like browsing habits, average order value, purchasing history, and social media engagement to help you deliver relevant and personalized sales avenues. 

Adobe Commerce provides an intuitive analytics dashboard with real-time updates about customer behavior. You can also collect data points from disparate sources, which you can convert into easily digestible formats. 

Adobe Commerce in Summary 

Adobe Commerce is an advanced enterprise-grade ecommerce platform that delivers advanced security, native integrations at scale, robust customization, and exceptional B2C functionality. For businesses that can afford it and have the technical expertise, Adobe Commerce is unrivaled for delivering a personalized and optimized shopping experience. 

Still, our Golden Eggs offer terrific alternatives for businesses with less complex catalogs, a smaller market share, and lower budgets. These include 

  • Bluehost – Best for automatic WooCommerce store setup
  • Shopify – Best all-in-one ecommerce platform
  • Wix – Best ecommerce platform for beginners

You can also check our post on the Best Ecommerce Platforms Compared for even more options. 

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