So. You’ve got your blog. You’ve got your Twitter. You’ve got your Facebook and your Google+.
You’re set, right, to build your brand? To wow people with your brilliance and show them what you can do?
Not so fast.
While those social media platforms are essential to building a brand online, the one thing that they don’t provide you (except for your blog and Google+) is decent SEO brand-building benefit.
This is where Storify comes in.
Storify Can Put Rich-Media Stories Together–Fast
First off, Storify is a social media platform that allows you to drag-and-drop content from the web to create one long, vertical post.
You can grab videos, tweets, comments and images (and even add commentary):
You might be wondering why you wouldn’t just do this on your own website and blog.
The advantage that Storify has over your own website or blog is the speed at which you can put rich media stories together. For anybody who has used WordPress, putting just words on the page is easy…
If you want to add images and videos–then it can get to be a pain in the rear.
Storify eliminates that hassle.
The Positive Impact Storify Can Have on Your SEO
Another great benefit that Storify provides is SEO benefits.
When you create posts on Storify that are unique, content and keyword rich then your posts might just show up high in search rankings:
If you can be the first to report a story, then your chances are even higher.
Of course, inside your Storify post you link back to your site. And make sure you’ve got a good bio. People will decide to follow you or not based upon your personal description.
Let’s now look at five ways you can use Storify to build your brand.
1. Tell a Story
This is what Storify is all about. Creating that narrative that helps people understand a concept or an event.
Mashable started covering the Women’s Olympic soccer games from day one. They start with commentary about who won and share tweets::
And Instagram photos:
The trick to making this work well is selecting the right media to share.
A good story always has a good angle–in Mashable’s case it was the #savethesurprise hash tag.
2. Create Tutorials
The vertical sequence feel of Storify also lends itself well to teaching people how to do things. Here’s one on how to create a home-made stainless steel cleaner:
This is a great way to display the steps in a how-to type post because you could explain what you were trying to do in each tweet.
3. Make Lists
Best-of and top ten lists work well for blog posts…and they work equally well on Storify.
Bravenewcode knocks out the must read Word Press articles of the week:
Or you could create a schedule for a trip or show people what it would be like to explore a foreign country. This is what TravelWyse does with their Storify account:
Notice how they pull in blog posts, tweets and Instagram photos.
One more thing nice about Storify is that all the links on the images are clickable–and lead straight to the original page.
4. Curate around a Topic
A different approach might be to create a post that is based on a topic.
The Daily Dot does this on a frequent basis. One of the more notable examples was their Cory Booker becomes Twitter immortal story:
5. Collect Reader Feedback
Harvard Business Review has a very unique way it uses its Storify account. HBR will ask a question in the Storify post and then share that across its other social media platforms.
It then starts to curate the best comments back onto Storify.
Here’s an example from HBRchat Topic: Who Do You Want Your Customers to Become?
So you could create a post with some of the best responses on Twitter and the links that lead back to the original articles.
This process works really fast and in no time you could have a very powerful post documenting all that is going on surrounding a topic.
If you’re still not convinced that you should invest your time in Storify, then check out how Wired tech and media writer Tim Carmody uses the service to enhance, explain and expand different stories. Then study other featured Storify users like USAToday College, Mother Jones and the Editor-in-Chief of QW magazine, Mohammed Ismail.
Have you tried Storify yet? Let me know what you think.
Latest posts by Demian Farnworth (see all)
- 5 Simple Ways to Use Storify to Build Your Brand - August 9, 2012
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