what not to do by Kathryn Aragon Blog » 5 Essential Qualities of Irresistible Product Descriptions » what not to do No Comments DON’T MISS OUT Get updates on new articles, webinars and other opportunities: Email Keep me informed! Kathryn Aragon Kathryn Aragon is the former editor of The Daily Egg. She's a content strategist and consultant on mission to help content marketers get measurable results from their content. Learn more at KathrynAragon.com. Follow her on Twitter.