specifics_whole foods market by Kathryn Aragon Blog » 5 Essential Qualities of Irresistible Product Descriptions No Comments DON’T MISS OUT Get updates on new articles, webinars and other opportunities: Email Keep me informed! Kathryn Aragon Kathryn Aragon is the former editor of The Daily Egg. She's a content strategist, consultant, and author of The Business Blog Handbook. Learn more at KathrynAragon.com. Follow her on Twitter.