5 Conversion Rate Optimization Tools You Never Knew Existed

by Sherice Jacob

Last updated on August 17th, 2018

When it comes to optimizing conversion rates, there’s no shortage of top lists on the subject.

But if you’re a regular reader of CrazyEgg, you likely already know about the best rated landing page creators, analytics trackers and split testing platforms. You’re hungry for something more, beyond the ordinary.

If you’re looking to wring every drop of conversion goodness from your campaigns, take a look at these five little-known, but highly effective optimization tools to help you get the job done right!

1. Organization – Keep Everyone on the Same Page with RealtimeBoard

What does this have to do with conversion optimization, you ask? Making sure everyone, from your marketing team to your developers, is on the same page can help make every launch go smoother. Consistency and clarity are the key in maintaining the same type of tone and brand voice across all media outlets and omnichannel marketing campaigns. All of this ties back to organization and focus. And for that, we have RealtimeBoard.


RealtimeBoard lets you create digital whiteboards complete with embedded media and links right from your browser

RealtimeBoard is a whiteboard-style visualization system that works within your browser – no coding or complicated installations needed. Not only can you store notes, but also files from Google Docs, YouTube videos, Word and Excel files, PDFs and much more. It also works on tablets and smart phones, so you’ll always have vital campaign data at hand.

Here’s a quick tutorial by RealtimeBoard that shows its simplicity in action

RealtimeBoard has a robust free offering which consists of 3 boards with up to 100 MB of storage space and up to 3 collaborators per board.

2. Competitive Intelligence – Monitor What Competitors are Doing with CROMonitor


Being able to monitor your competitors is great, but knowing what they’re doing behind the scenes is even better. Consider CROMonitor your conversion optimization “eye in the sky”. It takes snapshots of your competitors’ homepages with different IP addresses at different times, and reports the results to you via an intuitive dashboard.


This example of the CROMonitor dashboard shows landing page changes over time. Image source: TNW

The basic account lets you have three watchlists from two URLs, totaling 200MB of storage. Use it to view your competitors’ A/B tests and anticipate their next move even before they’ve made it.

3. Get the Most out of Audience Targeting, Segmenting and Demographics Data with Qubit


Qubit is less of a standalone conversion tool and more of a suite of things necessary to convert more of your existing traffic through cloud-based personalization, split testing and segmentation. It provides an intuitive dashboard to monitor how your site is performing in terms of its audience reach, as well as how that data can be fully leveraged for better results.

One of Qubit’s best features is its visualization, which gives you detailed charts, graphs and results in an easy to see, easy to adjust overview.

visual report qubit

An example of Qubit’s report overviews as quick visual data

You can also import data from other third party programs, as well as export data from Qubit into your own business intelligence platform. Qubit itself is much more than just a conversion optimization toolkit. It’s a deep-drilling, intensive demographics segmentation, tag management and analytical system that goes beyond your typical “do-everything” platform. Pricing is unavailable on site, but you can book a demo for free to see the full extent of the platform’s potential.

4. Gain Real-Time Competitive Advantages with Owler

Speaking of competitive intelligence, wouldn’t you like to know whenever a new competitor enters the field in your line of business? Would you like a finger on the pulse of important companies’ newsfeeds so you can see precisely what they’re doing to make headlines and then adjust your conversion strategy to entice their customers too? Better yet, how would you like this information delivered straight to your inbox or mobile device? Owler can do all of these things for you.


Owler works by using both hand-curated and crowdsourced info from around its community. It’s typically used to learn when new startups are going for a round of funding or when acquisitions or mergers happen. Owler can also be used to improve your conversion rate by helping you leverage points where your competition may be too busy to pay attention, or have overlooked new opportunities entirely.

You can also see information on various companies’ customers, partners, prospects and much more. Think of it as Google Alerts on steroids! Beyond telling you who’s getting funded and who’s getting bought, companies can also conduct surveys on Owler, which can be completed by community members.

owler survey

Owler community surveys from companies that are part of its crowdsourced database

If you’re targeting the lucrative startup sector, Owler could give you the advantage and positioning you need to get more people on board with your idea and helps you see precisely what’s happening behind closed boardroom doors with major competitors.

5. Give Your Visitors More Personalized Attention with Personyze

Personyze takes personalization to the next level without the need for complicated scripts or cumbersome programming. It does this through its unique drag-and-drop system, where you select specific analytical segments and then define what information should be personalized, and how to personalize it.


Personyze lets you create rules that dictate how personalization should engage your users

Not only does Personyze let you leverage common targeting touch points (behavioral, location, CRM data and even weather-based targeting), it also goes a step further to combine event tracking, tag and lead management, shopping cart abandonment and many other issues that plague website conversion rates. All of this is delivered in a graphically-fresh and easy to use real-time dashboard that lets you make changes directly as you’re gathering information, rather than waiting until a test is done before you act.


As you can see, these tools go well beyond creating landing pages or setting up split tests. They work best once you have these core conversion optimization pieces in place and are looking to branch out and start gathering and using meaningful data.

So whether you want to make sure your team and various departments are all on the same page as far as branding, or you want to know what you’re really up against when it comes to competitors (while getting a sneak peek at their split testing initiatives), having the right data and the right tools are two of the most important steps you can take toward getting more out of your conversion numbers.

What are some of your favorite conversion optimization tools that most people may not know about? Share them with us in the comments below!



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Sherice Jacob

Sherice Jacob helps website owners improve conversion rates with custom design, copywriting and website reviews.  Get your free conversion checklist and web copy tune-up by visiting iElectrify.com.


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  1. Matt says:
    August 26, 2015 at 9:54 pm

    Love to get your thoughts on Payboard. We help website owners improve cro by optimizing their website navigation. Feedback appreciated.

    • August 30, 2015 at 10:23 am

      Thanks Matt, I will definitely check it out!

  2. Matt G. says:
    August 26, 2015 at 8:03 am

    I’m going to check out that digital whiteboard. It looks like it could be useful. I would also mention mobile tools here as well. Like Wunderlist & StandUp. They keep me going throughout the day. They also sync, I have them on my phone, laptop, and ipad.

    – Matt G.

    • Alison Moulton says:
      September 2, 2015 at 10:25 pm

      I LOVE wunderlist it is my absolute fave. But instead of StandUP We have been using Flock and it’s been an incredible tool.

  3. TANIA ASA says:
    August 26, 2015 at 3:04 am

    Many thanks for sharing these, Sherice, I especially liked the RealtimeBoard one, seems like the perfect tool not only for business purposes but even for handling simple day to day tasks.

  4. August 25, 2015 at 10:10 pm

    These are really important and useful tools Sherice,
    Using them well can really differentiate you from your competitors. Its very obvious that most people in the internet marketing space usually fail because they’re not making use of the right tools that will help them in the business also, its all about automation.

    No one can do it all alone, you must make use of these tools and even hire a helping hand if you really want to stay on it for long.

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