When it comes to optimizing conversion rates, there’s no shortage of top lists on the subject.
But if you’re a regular reader of CrazyEgg, you likely already know about the best rated landing page creators, analytics trackers and split testing platforms. You’re hungry for something more, beyond the ordinary.
If you’re looking to wring every drop of conversion goodness from your campaigns, take a look at these five little-known, but highly effective optimization tools to help you get the job done right!
1. Organization – Keep Everyone on the Same Page with RealtimeBoard
What does this have to do with conversion optimization, you ask? Making sure everyone, from your marketing team to your developers, is on the same page can help make every launch go smoother. Consistency and clarity are the key in maintaining the same type of tone and brand voice across all media outlets and omnichannel marketing campaigns. All of this ties back to organization and focus. And for that, we have RealtimeBoard.
RealtimeBoard lets you create digital whiteboards complete with embedded media and links right from your browser
RealtimeBoard is a whiteboard-style visualization system that works within your browser – no coding or complicated installations needed. Not only can you store notes, but also files from Google Docs, YouTube videos, Word and Excel files, PDFs and much more. It also works on tablets and smart phones, so you’ll always have vital campaign data at hand.
Here’s a quick tutorial by RealtimeBoard that shows its simplicity in action
RealtimeBoard has a robust free offering which consists of 3 boards with up to 100 MB of storage space and up to 3 collaborators per board.
2. Competitive Intelligence – Monitor What Competitors are Doing with CROMonitor
Being able to monitor your competitors is great, but knowing what they’re doing behind the scenes is even better. Consider CROMonitor your conversion optimization “eye in the sky”. It takes snapshots of your competitors’ homepages with different IP addresses at different times, and reports the results to you via an intuitive dashboard.
This example of the CROMonitor dashboard shows landing page changes over time. Image source: TNW
The basic account lets you have three watchlists from two URLs, totaling 200MB of storage. Use it to view your competitors’ A/B tests and anticipate their next move even before they’ve made it.
3. Get the Most out of Audience Targeting, Segmenting and Demographics Data with Qubit
Qubit is less of a standalone conversion tool and more of a suite of things necessary to convert more of your existing traffic through cloud-based personalization, split testing and segmentation. It provides an intuitive dashboard to monitor how your site is performing in terms of its audience reach, as well as how that data can be fully leveraged for better results.
One of Qubit’s best features is its visualization, which gives you detailed charts, graphs and results in an easy to see, easy to adjust overview.
An example of Qubit’s report overviews as quick visual data
You can also import data from other third party programs, as well as export data from Qubit into your own business intelligence platform. Qubit itself is much more than just a conversion optimization toolkit. It’s a deep-drilling, intensive demographics segmentation, tag management and analytical system that goes beyond your typical “do-everything” platform. Pricing is unavailable on site, but you can book a demo for free to see the full extent of the platform’s potential.
4. Gain Real-Time Competitive Advantages with Owler
Speaking of competitive intelligence, wouldn’t you like to know whenever a new competitor enters the field in your line of business? Would you like a finger on the pulse of important companies’ newsfeeds so you can see precisely what they’re doing to make headlines and then adjust your conversion strategy to entice their customers too? Better yet, how would you like this information delivered straight to your inbox or mobile device? Owler can do all of these things for you.
Owler works by using both hand-curated and crowdsourced info from around its community. It’s typically used to learn when new startups are going for a round of funding or when acquisitions or mergers happen. Owler can also be used to improve your conversion rate by helping you leverage points where your competition may be too busy to pay attention, or have overlooked new opportunities entirely.
You can also see information on various companies’ customers, partners, prospects and much more. Think of it as Google Alerts on steroids! Beyond telling you who’s getting funded and who’s getting bought, companies can also conduct surveys on Owler, which can be completed by community members.
Owler community surveys from companies that are part of its crowdsourced database
If you’re targeting the lucrative startup sector, Owler could give you the advantage and positioning you need to get more people on board with your idea and helps you see precisely what’s happening behind closed boardroom doors with major competitors.
5. Give Your Visitors More Personalized Attention with Personyze
Personyze takes personalization to the next level without the need for complicated scripts or cumbersome programming. It does this through its unique drag-and-drop system, where you select specific analytical segments and then define what information should be personalized, and how to personalize it.
Personyze lets you create rules that dictate how personalization should engage your users
Not only does Personyze let you leverage common targeting touch points (behavioral, location, CRM data and even weather-based targeting), it also goes a step further to combine event tracking, tag and lead management, shopping cart abandonment and many other issues that plague website conversion rates. All of this is delivered in a graphically-fresh and easy to use real-time dashboard that lets you make changes directly as you’re gathering information, rather than waiting until a test is done before you act.
As you can see, these tools go well beyond creating landing pages or setting up split tests. They work best once you have these core conversion optimization pieces in place and are looking to branch out and start gathering and using meaningful data.
So whether you want to make sure your team and various departments are all on the same page as far as branding, or you want to know what you’re really up against when it comes to competitors (while getting a sneak peek at their split testing initiatives), having the right data and the right tools are two of the most important steps you can take toward getting more out of your conversion numbers.
What are some of your favorite conversion optimization tools that most people may not know about? Share them with us in the comments below!
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