40,000 Words of Pure Awesomeness

by Kathryn Aragon

Last updated on March 29th, 2018

I was wracking my brain trying to decide on some awesome piece of content to share today. For the last month or so, I’ve made Fridays an infographic day, and I kind of like it.

If I can, I’ll continue the trend.

But this week, the best piece of content I could think of was the ebook that Neil Patel and I wrote earlier this year.

It’s called The Advanced Guide to Content Marketing, and it just became available on his Quicksprout site this week.

Call it shameless self-promotion, if you like. But I honestly believe this is worth sharing. And I think you’ll agree when you see it.


First, it’s practically a full-length book

That’s right, this is 40,000 words of actionable content. In a minute I’ll give you some excerpts. But for now, here’s the  outline (visit Neil’s website for chapter descriptions):

Second, it’s free

No fee. No opt in. Just click through, and read.

No one but Neil would offer this kind of value completely free. And to pay him back, I thought it would be nice if the Crazy Egg community visited his site, browsed the book, and left him a nice comment to say thank you.

Finally, it’s really good information

Today, if you want to rank well in search engines, build a strong and loyal community, and increase sales, you need to be an active content marketer.

The challenge is to do it well.

You need to do it in a way that you still have time to run your business… but also provide useful, valuable content that people want to read.

That’s what you’ll learn to do in this book. We tell you how to develop your strategy, how to plan and write content, and how to promote it. We even give you templates:

  • For creating an editorial calendar that keeps you on track, publishing great content on a regular basis.
  • And for the most common types of content, so it’s easy to write high-quality content quickly.

If you’ve never written a piece of content but want to start content marketing for your business, The Advanced Guide to Content Marketing will lay out everything you need to do, step by step.

And if you’ve been creating content for a while, but just like to know what other marketers are doing, you’ll likely find some useful tips as well.

Neil and I had worked hard to make sure this would be as useful a resource as you could find anywhere. I hope you’ll take a look and let us know what you think.

Tell your friends about it too…

“Content marketing is the new SEO” The Advanced Guide to Content Marketing, by @NeilPatel and @KathrynAragon      (Tweet this)

“Never write content to a group. Write to 1 person—your ideal reader.” The Advanced Guide to #ContentMarketing   (Tweet this)

“Before people will pay for content, they need to see value.” The Advanced Guide to #ContentMarketing             (Tweet this)

Now for some excerpts

There are three questions that all buyers want to answer before making a purchase:

  1. Do you understand what I’m trying to achieve?
  2. If I follow your process or use your product, will I get the results I want?
  3. Are you going to be there for me if I have problems or questions?

Before you begin planning or writing content, you need to know the answers to these three questions.


During your planning sessions, you want to do two things:

  1. Plan content that will build reader engagement.
  2. Optimize the idea to meet your business objectives.

You must always place reader engagement above your business objectives. That being the case, you’ll focus on developing your ideas for readers first.


Sometimes a content idea springs to mind fully defined, with a great angle and unique approach. But that’s rare.

Most ideas start out as a broad topic, and you must massage them and play with them until you come up with an idea worth writing about.


The exciting thing about content marketing is that you aren’t limited to written content. You are limited only by your imagination.


Don’t think of content only as written words. Think of it as ideas. Then share your ideas in the way that communicates best.


Sometimes it isn’t writer’s block, but procrastination that stops us from being able to write.

In many cases, this stems from doubt in our ability to create the project we envision. Other times, we dread starting because the project seems too big or overwhelming. Sometimes, it’s both.

A good way to overcome this form of procrastination is this three-step process:

  1. Break down the project into individual tasks.
  2. Give yourself a hard deadline for completing each one.
  3. Make yourself accountable to someone.


One of the secrets to creating a steady stream of content is to repurpose and recycle your ideas.

This does not mean you should re-arrange your points and republish. Google reads this as duplicate content.

But you can re-use ideas and refashion them into something original.


Like what you see here? It’s just a taste of what you’ll get in The Advanced Guide to Content Marketing.



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Kathryn Aragon

Kathryn Aragon is the former editor of The Daily Egg. She's a content strategist, consultant, and author of The Business Blog Handbook. Learn more at KathrynAragon.com. Follow her on Twitter.


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  1. sabbir says:
    July 14, 2016 at 12:02 am

    This is a great post . This post is very useful to us . Thanks for publish this post .

    • Kathryn Aragon says:
      July 14, 2016 at 1:13 pm

      Thanks for sharing, Sabbir. I’m glad you like it.

  2. Andrea says:
    September 23, 2013 at 3:27 am

    I have read the first 2 chapters and think it’s a great works, very value, professional and good looking.
    But I cannot download the pdf 🙁
    Maybe not a big deal, but I’d like to.
    (And content marketing works, I’m registering for your news letter)

    • Kathryn Aragon says:
      September 23, 2013 at 12:47 pm

      Thanks, Andrea! The PDF download isn’t paginated for printing (unfortunately). Glad to have you on board with the newsletter.

  3. May 3, 2013 at 9:27 am

    Kathryn, it’s an impressive works, I’ve just read the first two chapters and I’m stunned by the amount of useful information in them !
    Thank you so much !

    However I have a negative comment as well 🙂
    The pdf version really suck ! It’s clearly generated out of images and the resolution is so low, it’s really hard to read it !

    • Kathryn Aragon says:
      May 3, 2013 at 9:39 am

      Thanks so much, Massimo! And yes, I agree about the PDF. Hopefully we can fix that. 🙂

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