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6 Branding Lessons from Duluth Trading

by Christina Gillick

Branding… big companies invest a lot of time, money, and attention into it. Why? Because branding controls how your prospective customers see and judge your business. Think of it like a first impression. If they like what they see, they’ll stick around. If they don’t, they’ll leave (and likely visit…

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Why Storytelling is the Key to Selling With Email

by Adam Kreitman

Terry Dean is one of the sharpest online marketing experts I’ve come across. The Total Conversion Code program he created with Glenn Livingston a few years ago changed the way I, and many of my peers, approach conversion optimization. And his newsletter is one of just two marketing newsletters I…

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Create Raving Fans on Social Media in 4 Easy Steps

by Julia Borgini

Newbies to social media often point to their number of followers as the success target for using it in their marketing campaigns. However, given the fact that there are many services out there that will let you purchase followers, that doesn’t really seem like a legitimate standard, right? So, what’s…

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Content Marketing 2.0 – The Future of Content

by Mike Bal

The stats are in. According to The Content Marketing Institute and MarketingProfs, 93% of B2B marketers and 90% of B2C marketers are using content marketing in their overall strategy. Think about that in terms of volume. Sure, content marketing is mainstream… but it may also be in trouble. Here’s why.…

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