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Is Copy Dead? The Surprising Answer …

by Scott Martin

Poke around the Internet and you’ll find articles and blogs detailing the death of copy and, much to my chagrin, copywriters. Writing in USA Today, Michael Wolff states: “We just don’t look at advertising, respond to it, or believe it, as much as we once did, wherever it appears. Maybe…

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4 Easy Steps to Measure Your Social Media ROI

by Julia Borgini

Okay, so you’ve decided that this is the year you’re going to DOMINATE social media. You’re going to send out messages regularly, be active in your community, and create a pack of raving fans for your brand. After all, 74% of marketers saw an increase in website traffic after spending…

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5 Customer Support Tips For Better Conversions

by Christina Gillick

How often do you put off vital business growing tasks—like advertising or new product development—only to spend the time buried in customer support issues? A few questions here, a few concerns there, and before you know it, the day is over and you’ve done nothing to grow your business… Don’t…

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