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The Art of the Sales Letter [Infographic]

by Russ Henneberry

The Art of the Sales Letter

These masters of persuasion perfected the art of the sales letter starting in the 19th century with copywriters like Robert Collier and Leo Burnett. Along came such greats as Claude Hopkins, David Ogilvy and Joe Sugarman to perfect the art of the sales letter. Hear what the masters of persuasion…

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Email Marketing: What’s Working Today

by Jeremy Reeves

If you’ve heard that “email marketing is dead”… you need to forget everything you’ve heard and pay attention for the next few weeks as I begin my 8-series column on email marketing. Since this is my first post on The Daily Egg, let me introduce myself. My name is Jeremy…

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