Optimize Your User Experience
- Track Visitor Clicks
- Pinpoint hotspots
- See where visitors stop scrolling
- Connect clicks with traffic types
Perfectly Suited for…
- Digital Marketers
- UX & UI Designers
- Web managers & analysts
- Agencies & consultancies
A heatmap is an easy way to understand what users want, care about and do on your site by visually representing their clicks - which are the strongest indicators of visitor motivation and desire.
A Crazy Egg heatmap lets you collect more than 88% of the data you would using a traditional eye-tracking process. At a fraction of the price. With no hardware. Almost no IT involvement. And no strings attached.
Wouldn't you like to fill in the gaps left by analytics… without A/B testing every little assumption… and without breaking the bank on in-lab usability studies? Here's how Crazy Egg will help you connect the dots for less…
At a glance, see the hotspots on each page - so you know what to change, preserve or delete
Find a hot spot? Use overlays to see the percentage of visitors clicking something...
See how far your users scroll and where their attention fades or disappears
It's not just about what get clicked... but also who clicks what. Map traffic sources to behavior!
Crazy Egg is great at tracking clicks on ads like AdSense. You can track where on the ad they click, test ads in different positions and of different designs (run one test for a few days, then make a change and run another one).
Crazy Egg is like X-Ray vision for your site! By using it, we were quickly able to see where people are clicking on our landing pages. The reports Crazy Egg generated allowed us to make the changes accordingly, which helped us drastically increase the click-through rate.
There is nothing in Google Analytics that can replace the functionality Crazy Egg provides -- Google Analytics have the site overlay report, this tells you what percentage of people clicked through to what page -- but it can’t tell you which part they clicked. Crazy Egg shows you where everyone has clicked, whether it was on a link or not -- this highlights usability errors and often areas that could result in an improvement in conversions.
By using Crazy Egg, I was able to find metrics that were really worth measuring, like "where people click." Also, I was able to segment the visitors that came to my site into multiple categories. These types of visitors had distinctly different behaviors, and I was able to enhance our site to improve the experience for the various types of visitors by presenting content that was relevant to the visitor's needs. Conversion optimization can be direct or indirect, in our case Crazy Egg has helped us find small indirect interaction treasures otherwise hidden from us.
I have used many analytics tools in my career, but Crazy Egg is pushing the envelope. If you want to understand consumer behavior on your web site in an effort to increase conversions and engagement, Crazy Egg is the tool to use.
We have used Crazy Egg extensively on a number of different projects. In each case, Crazy Egg was able to illuminate not only how our users were interacting with our site, but also what content they were looking for. This allowed us to optimize our pages so that our users would stay on the sites up to 30% longer leading to higher SEO rankings as well as higher sales. On oDigger.com, we actually did a full site redesign based on the information collected from our Crazy Egg Heatmaps.