The Astonishing Power of Eye
Tracking Technology...Without the High Costs

What is a heat map?

A Heatmap is an easy way to understand what users do on your site. It’s a visual representation showing you where users click and what they do.

Here's what a Heatmap report looks like

• Heatmap reports let you see what's hot and what's not, so you can make changes that increase conversion
• Even tools like Google Analytics can't provide you this information (read below to see why)
• You'll see your first results within a couple of hours, even if you have low traffic

A brief history of eye tracking and the origins of Heatmaps

Heatmap reports are based on more than a century of research. Crazy Egg was the first start-up to make heat mapping affordable to everyone without the need for hardware. Click here to see how

In 1879, French scientist Lous Emile Javal discovered that people pause on some words and move very quickly through others.

Edmond Huey built the first device able to track eye movements during reading. This breakthrough initiated a revolution in scientific research, but the equipment was very intrusive -- readers had to wear special lenses with a tiny opener and attached pointer.

In 1931, Carl, James, and Earl Taylor developed the ophthalmograph and the metronoscope, which were the first instruments to be used in reading instruction in more than 300 colleges in the United States.

The Astonishing Power Of Eye Tracking... But Without The High Cost

In the 1980s, eye tracking was used to see whether people were reading or noticing advertisements in magazines.

But because of the equipment and engineers required to calibrate the machinery, such tests were available to only an elite group who could afford to pay hundreds of thousands of dollars for a single test, which took months to complete.

Before Crazy Egg Web Analytics, you needed ultra-expensive equipment to record Heatmaps for your website pages. That’s why such tests were reserved to an elite group of advertising agencies. The good news is you can now have Heatmaps for your website starting from just a few dollars. Start using Crazy Egg now

Carnegie Mellon Professor Reveals an 88% Correlation Between Mouse and Eye Movement

What Do You Get When You Use Crazy Egg?

Here’s how Crazy Egg Finds the Hidden Profits Trapped Inside Your Website

A Heatmap tool

A picture of where people clicked on your site. This lets you see what’s hot and what's not, so you can make changes that increase conversions.

A scrollmap tool

The scrollmap shows how far down the page people are scrolling and helps determine where visitors abandon the page.

Now you’ll know exactly where to add elements to hold a visitor’s interest longer.

An overlay tool

When you look at the overlay report, you’ll be able to see the number of clicks on each element of your page.

Now you can work on getting more of the clicks that make you money (and less of the ones that don’t).

A confetti tool

With confetti you will be able to distinguish all the clicks you get on your site segmented by referral sources, search terms & more.

Once you know where your most valuable clicks traffic is coming from, you've uncovered the exact traffic sources that bring high revenue with little effort.

Why Crazy Egg is Risk-Free For You To Try

• Use the suite of Crazy Egg tools
• Watch our tutorial videos
• Learn from the examples and apply them to your website
• You can even call our support team if you get stuck

But if you aren’t absolutely delighted...if you aren’t increasing your website’s revenues within 30 days, you’re protected by...

100% No-Risk Double-Guarantee

You are fully protected by our 100% No-Risk Double-Guarantee. If you don’t increase your website’s conversion rate or revenues over the next 30 days, just let us know and we’ll send you a prompt refund. No questions asked.

Discover How Some Of Our Clients Are Using Crazy Egg

• On tourism-related sites, in order to test button clicks, positions and layouts
• Agencies:
  - during the selling phase in order to convince clients that there's a lot of work to do
  - during the analysis phase, where the tool gives valuable insights on how to solve problems for the client
• Website owners use Crazy Egg to predetermine the singular call to action they want the site visitor to take and to monitor if that action is taken.
• A Business faculty website is using Crazy Egg to see where people are "hanging out" on the main landing page.
• User Experience professionals who want to "revamp" landing pages to be less bulky use Crazy Egg stats to help them decide which links/buttons/menu items stay and which ones go.
• A Webmaster who launched a new front page and needed to know if it worked and if his customers understood it.
• A Leading security software company with 160,000 people around the world uses Crazy Egg to support downloads for everybody and to improve the user experience for their large community of users.
• An International distributor of specialty technology uses Crazy Egg to identify the unique click habits of all of their various online audiences.
• A website lead generation consultant uses Crazy Egg for his clients to easily convey important visitor findings.

When We Asked Our Customers What They Like About Crazy Egg,

Here is What They Said:

On oDigger.com, we actually did a full site redesign based on the information collected from our Crazy Egg Heatmaps. Gal Zhovnirovsky, oDigger.com

In a nutshell, Heatmap reports allow you to:
- Optimize layout of site elements
- Find the leaks in landing pages
- Test the effectiveness of landing pages
- Monitor visits and increase conversion
- Make the most out of your marketing dollars

What elements of your pages aren’t used and what to do to change them.

Visually identify the most popular areas of a given page.

See How Our Customers Get The Best Out Of The Overlay Reports

Crazy Egg helped us distinguish which links our customers were clicking on. Nathan Decker, evo.com

See what Google Analytics is not telling you.

Understand how users are consuming the website and enable design improvements based on this.

Easy-to-understand data to inform design decisions.

Pinpoint underperforming content.

Here Are Some Tips From Our Customers In Order To Get The Most Out Of Scrollmap Reports

It helps you to see which parts of your pages are working and which ones are not.

See how far your visitors are scrolling down.

Seeing what content is the hottest right away helps you to know what future content to develop.

Monitor site activity and add or alter content according to the findings.

Discover The Confetti Report

Gain greater insight as to what your users are doing on your pages, both mobile and full sites.

More accurate analytics on user activity than Google Analytics.

See where users are clicking on your website.

Find out what features and areas are important to your users and mapping
out their journeys throughout your website.

See what portions of your site are the most active.

Track customers’ actions and improve conversions.

See how people interact with your site in a more granular way.

Crazy Egg vs. Clicktale vs. Google Analytics

About this comparison chart: Hopefully, you’ll forgive us for the admittedly biased comparison. We’re putting our best foot forward. This chart is probably the quickest way we can communicate Crazy Egg’s comparative benefits in a single image.

Why Is Crazy Egg Different From Google Analytics?

Google Analytics doesn’t have a heat map, a confetti report or a scrollmap.

Google Analytics just has overlay... but wait, there’s even more.

Here is the problem with Google Analytics overlay:

Let’s say you have two links that go to the same place and one of them gets 15 clicks and the other one gets 25 clicks. In Crazy Egg you’ll see 15 and 25... whereas in Google Analytics you’ll see those two links with 40 clicks each.

Why?

Because Google Analytics uses your page-level data to track click maps, which is grossly inaccurate

For a long time Google Analytics has had this deficiency. In fact, that deficiency on the overlay is one of the main reasons we built Crazy Egg.

Why Is Crazy Egg Different From Clicktale

When you start using Crazy Egg, you specify your page and consider it as a piece of real estate on your site, and all you have to do is to track data only for a limited amount of time. With Clicktale, you can track all kinds of not-so-useful data that can distract you... and could cause "Analysis Paralysis which stops you from taking action to improve your site.

We are strong believers that "Simple is Better." This is our philosophy and we applied it to Crazy Egg.

What about the price compared to Clicktale?

Crazy Egg is a simple, focused and affordable tool and we don’t try to do everything else; that would lead to a very expensive price...that is not our plate.

Interesting Fact: Did You Know That Clicktale Is 2760% More Expensive
Than Crazy Egg To Produce a Heatmap For Your Site?

Paying for software features that you don’t need is an unnecessary expense

Yes, we know that it sounds too good to be true but you can do the math:

• Clicktale starts at $99 per month and you get only four Heatmaps.
• Crazy Egg starts at $9 per month and you get 10 Heatmaps.

Results speak for themselves, using Clicktale your cost per Heatmap is $24.75 and using Crazy Egg the cost is only $0.90 per Heatmap... this is more than a 2760% difference.

Crazy Egg Integrates Smoothly With Today’s Website Technologies

Will Crazy Egg decrease your site’s performance?

No, your visitors or customers will not experience a difference in site speed or performance. The Crazy Egg JavaScript is asynchronous, so it does not slow down the page load time.

Can You Track Multiple Domains With Only One Crazy Egg Account?

Yes, you can track multiple domains with one account.

Does Crazy Egg work with secure (https) sites?

Yes, we support secure sites. The tracking script can automatically detect if the page is secure and uses a secure version of the tracking script.

Does Crazy Egg track iframe and/or Flash objects?

Yes, Flash clips and iframe objects such as AdSense are tracked.

Still Not Sure Crazy Egg Can Help You? See What These Crazy Egg Customers Are Saying...

Crazy Egg is great at tracking clicks on ads like AdSense. You can track where on the ad they click, test ads in different positions and of different designs (run one test for a few days, then make a change and run another one).

Crazy Egg is like X-Ray vision for your site! By using it, we were quickly able to see where people are clicking on our landing pages. The reports Crazy Egg generated allowed us to make the changes accordingly, which helped us drastically increase the click-through rate.

There is nothing in Google Analytics that can replace the functionality Crazy Egg provides -- Google Analytics have the site overlay report, this tells you what percentage of people clicked through to what page -- but it can’t tell you which part they clicked. Crazy Egg shows you where everyone has clicked, whether it was on a link or not -- this highlights usability errors and often areas that could result in an improvement in conversions.

By using Crazy Egg, I was able to find metrics that were really worth measuring, like "where people click." Also, I was able to segment the visitors that came to my site into multiple categories. These types of visitors had distinctly different behaviors, and I was able to enhance our site to improve the experience for the various types of visitors by presenting content that was relevant to the visitor's needs. Conversion optimization can be direct or indirect, in our case Crazy Egg has helped us find small indirect interaction treasures otherwise hidden from us.

I have used many analytics tools in my career, but Crazy Egg is pushing the envelope. If you want to understand consumer behavior on your web site in an effort to increase conversions and engagement, Crazy Egg is the tool to use.

We have used Crazy Egg extensively on a number of different projects. In each case, Crazy Egg was able to illuminate not only how our users were interacting with our site, but also what content they were looking for. This allowed us to optimize our pages so that our users would stay on the sites up to 30% longer leading to higher SEO rankings as well as higher sales. On oDigger.com, we actually did a full site redesign based on the information collected from our Crazy Egg Heatmaps.

Get Started Today & Discover How Heatmaps Can Boost The Profits Of Your Website In 30 Days Or Less... Or Your Money Back

Pro

$99/month

Billed annually

250,000 visits / month

100 active pages

Hourly reporting

• Heatmap Report
• Scrollmap Report
• Confetti Report
• Overlay Report
• List Report
• Multi Domains Tracking

30-day Trial for $0

plus

$49/month

Billed annually

100,000 visits / month

50 active pages

Hourly reporting

• Heatmap Report
• Scrollmap Report
• Confetti Report
• Overlay Report
• List Report
• Multi Domains Tracking

30-day Trial for $0

standard

$19/month

Billed annually

25,000 visits / month

20 active pages

Daily reporting

• Heatmap Report
• Scrollmap Report
• Confetti Report
• Overlay Report
• List Report
• Multi Domains Tracking

30-day Trial for $0

basic

$9/month

Billed annually

10,000 visits / month

10 active pages

Daily reporting

• Heatmap Report
• Scrollmap Report
• Confetti Report
• Overlay Report
• List Report
• Multi Domains Tracking

30-day Trial for $0