The heatmap is a visualization of where your visitors are clicking. The brighter the area, the more popular it is. The darker the area, the less popular it is. As a specific area of your site gets more clicks, its color on the heatmap will change.
To compare the results of 2 different heatmaps side by side, click on the “snapshots” button at the top right, and then select the “compare” button. This will open up the second heatmap.
